Branding Fiction
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This book explore why certain logos and brand names feel instantly familiar—even when they’re completely fictional
• Deep dive into “fictional brands” across film, TV, video games, and internet culture
• Understand the visual codes and branding cues that trick our brains into recognition
• Analyze iconic fake brands and trace their origins, storytelling, and cultural impact
• A unique perspective on branding, design, and collective memory
• Written by Italian designer & 3D artist Lorenzo Bernini
• Published by CAPSLOCK
• 256 pages / 15 x 20.5 cm
